BLOGADDA has chosen me as their NOTABLE NEWBIE!..

Monday, March 5, 2012

Waiting...



So I stand to the left of the dark
It wants to hold the hand that is mine...
I see it stretching ...it's hand begrime..
And I am afraid of the dark adjoin...
So yes I am terrified.

Why cant I find the way disguised...
Is it fact or fiction...
For I have always known to find
the place to stand still..
but now the balance has been compromised.

I used to walk towards the light..
It's still clear in the sight..
But I am not moving.. just standing still..
Enamoring the dark on the right.
Things surely have gone tart.

Why.? I say..Why?
Is it fine to stop for sometime...
and disperse in the obfuscation...
to wait..for own self..
to steer away the grave sign!

Yes I am waiting...
for you..my dear self..sublime...
rush..and take hold of me..
Else soon I will be gone...
I know .. only you are mine..
Yes my love.. only you are mine.


Friday, March 2, 2012

The Death of Life




You picked the knife and held it high…
Said sorry ...then sliced and incised
You were forgiven for the pain you incurred…
But what about the trust you said you will abide..?

Now the question you ask your own self…
What made you cling to the demon and why..?
Was it you or someone else in disguise..
Or have you changed into the devil…that you thought will remain inside?

Are you in control of yourself...and the one that you concealed…?
Or have the concealed gained the power to subjugate… now that master has gone weak..
You remember you believed you were in hold…
Inside and outside..everything you controlled…
Now the beast you tamed...has overhauled…
And has successfully claimed the power it always sought…

Things once done can’t be retraced back dear…
So now you have lost me…the relationship has gotten seared…
You have betrayed yourself…now hide where ever you can…
I think I am crying…on your deeds..
your life’s end you yourself have reared...

Wednesday, January 18, 2012

Understanding Kolaveri Di




Whenever the beats of the so called "Kolaveri Di" fall in my ears, the only question comes to my mind is that why is it such a huge hit? I mean seriously, the song does not have any lyrics or any comprehensible tune, which I as a purist when it comes to music, am able to relate to. It does not even have a semi nude dance by an 'item girl' nor does it have any star value. Still, subverting and henceforth surpassing all the cliched must-haves, the song is an instant hit, and has already broken so many records as far as revenue-generation-via-songs-marketing history is concerned. Come on! it does not even qualify to be called a song! It's more of a farfetched attempt of mixing some syllables from 2-3 different languages and conglomerating them with some nonsensically disheveled beats! Still it is rampantly obliterating all the musical records. In 2 months, it has garnered more than 36 million hits on YouTube along with extensive downloads of the songs in audio format. Along with that, all the parties and club numbers are pumping up varied versions of the songs and crowd is going mad at each and every different versions!

Personally, as I am biased to the kind of music I like, it's a pathetically stupid attempt. I wonder what Sonu Nigam or A.R Rehman would have opined after they would have heard it playing around them. However as a budding marketeer, I am bound to think beyond my personal biases and analyse the market brandishes being created by different variables, latest in picture to be the 'Kolaveri Di'.

So yes the song is creating waves. Some say, that they love the song for it is stupid. Others think that they like the song for it's catchy beats and unstructured lyrics. However, there are many others who like it "just aise hi!"!They don't know why but still they 'enjoy' it! Strange is not it!! It probably was being shared by everyone on their facebook wall. Since everyone else was sharing, it forced them too to share it (the mirror neurons effect! or in my terms "the aping effect"). And since everyone else was enjoying it, they too developed a hypothetical admiration for the song (you know, to blend in the social groups). However the hypothetical admiration soon subverted their rationality, as it does almost always in Indian Consumers context, they forgot that the admiration was hypothetical and since then they started 'enjoying' the song! And why I am so sure that it happened like this? Well ask your own selves...Is the so called 'song' actually a song to be admired and promoted! if yes then why do we encourage young people to come and participate in music talent hunts considering that songs like these become popular and earn money..and not the Sonu Nigam's songs that after sometime are lost in the oblivion and at max are able to occupy a mere 5 Mb space on our ipod's playlist.

Ultimately it proves that anything and anything can be popularised today, if marketed ingeniously. Viral marketing is definitely a boon for marketing, especially for online marketers who know the concept of exploiting the so called social networking!

Quality was never important in Indian context. How many goods do we actually see that are being promoted and advertised on Rational Appeal?? We are emotional people, and we are extremely susceptible to people's behavior around us as whatever they do, more often or not we too have the tendency to emulate the same to be admired and liked by the community. Or as the Dexter would say .. "Blending In the Social World"..!!

Anyway, the good news is that "Kolaveri Di" certainly has proved that my understanding of Indian Consumer is absolutely right. Anything or everything can be promoted or popularised today by smart marketing and powered by the (so popular!) Viral Marketing today for people fall for anything that they see happening repeatedly around them. Poor content will definitely not sell but definitely can be popularised. And yes..Kolaveri Di is not a poor content.. It is an insanely stupid content and stupid content can not only be popularised but even be sold tremendously by adept marketing as is already being done over here!

Sunday, January 1, 2012

In Love with THE NEW- courtesy: THE OLD!



I have always liked watching movies.. No seriously!..I can spend days with my laptop and an internet connection! As a matter of fact there was a time when I used to submerge myself in the world of movies. I remember watching 6-7 movies a day back to back. Such a freak I was! Movies Freak!

Among all kind of movies, ones with sequences enamor me the most. LOTR being the best in my list, Bourne Series is a close second. Yesterday I was watching Die Hard 2 and then I saw Die hard 3. I realised that they actually came up with fantastic stuff! Bruce Willis at his raw best! Action ...Adventure and the thrill..Almost just perfect! Before Sunrise(1995), the best romantic movie till now I must add!, faded and ended with a promise that the couple will meet again in next six months. The next in series came in 2004 and it showed how they had changed with time. Obviously they never met again in six months but had to wait for good 9 years to meet again. And then with the new sequence you refresh your memories of the time when you had seen the earlier one. You remember the anxiousness and the anticipation you had to know what will happen next! And when you saw the next one you again live the similar moments..for once more..!

The same thing happened with me while I was watching Star Wars. Though personally I did not like the movies, not a single one of them except the latest one!, the way it was treated and the vision the director had in late 70s is definitely worth admiring. In case of Bourne Series, with every sequence, you see the people changing..in physique..in the way they carry themselves...in the way they act etc! Matt Damon definitely grew up as an actor with these movies and yes it clearly shows. Mission Impossible is the another one that makes me nostalgic. I remember I was in school when I first saw MI-1 and today with the fourth installment in theaters, trust me.. it is a lot more than just a movie!

So what is so special about the movies with sequences? Well I personally believe that they not just carry the story forward but they also travel with time. Since the media is the best mirror of the society and its culture, the advancement in the quality of the mirror definitely improves the quality of the image. Everything changes..surroundings..behavior of people... style of acting...directing...fashion...science and technology...everything. And yes, that very everything is captured and then reflected back with fresh thoughts and a new story.. A story that carries forward the chain of imaginations and transcends it to the next level. See, how fascinating it is to witness the change...especially when you yourself were and are a part of it!

These changes constantly remind me that today whatever is new will change to become obsolete tomorrow. But the ideas...the thought process...and the memories will make the obsolete refreshing again in the future. Actually it is because of the old only that we are able to appreciate the new, for we conjure our new starting from where we stopped at the end of the old! And it is because of the deeds in the old, that we see the new strings of imaginations and thoughts being added to the same. Yes, it is because of the old that the factors of nostalgia always confront us and remind us that the time is changing!

Today, now that I see another new beginning with the new year, I wonder what the new changes will be? I am pretty sure that few years later, when 2011 will be a distant past, I will again reminisce this very time...and movies definitely will play the most important role...in my life at least... to remind me of this very fact.. that yes we are growing up!

Happy New Year my friends.. Let the old one, which was carrying us till yesterday, actually see that we left it too far when we soared with the newness of the new year..!

Cheers!

Thursday, November 24, 2011

Parallel Universes...



I don't know how my world is existent..
even today when we have obliterated...
each and every thing ..in and out..
and in the process we have depleted...
the essentials of human existence.
Love and respect seem long past gone..
And yes we have deleted...
even the slightest traces of humanity..
Just look around.



What do you think about Time Travel? Do you believe that it can happen in reality; probably sometimes in future? Yes?? .. Well even I used to believe that probably years and years later in future, the technology will advance to such an extent that it will be possible to go back into the past and change or modify things the way one may want. I mean just imagine..how beautiful the world would be if given a chance to correct each and everything that went terribly wrong in the past. All these social debilities, the cultural blindfolds, divisions on the pretext of stupid things like caste, color, sex, casualties as an after-effect of wars, murders on the pretense of nationalism, demarcations on the basis of regionalism and ridiculous rules, regulations, and obligations on the name of religion would probably have been corrected up-till now. People would have been civilized or probably better evolved in the real way..and not in the hypothetical way. There would have been respect of human beings belonging to any strata of the society and most importantly, people would have respected each others' ideas, point of views and perspectives; such that there would have been equal space for everyone - belonging to any caste, any culture, any religion or anything.

However, the thing is that considering nothing like this has happened and all the above pathetically meaningless ideologies that have resulted into too many wars, riots and societal degradation are still persistently existent, there has been no such technological advancement in the future to create something like a time machine. Otherwise, people would definitely have gone back in time and changed everything. And since they would have changed everything that lead to this devastated state of the world that we are living in today, the world would have been entirely a different place!

I mean seriously...a world without boundaries...without demarcations based on any possible thing be it language, region, religion..Well, then I must say, the world would have become a paradise!..and we would have been living in it! Sadly, nothing like that has happened..world is still the same..Why should I even bother to examine the world when my own country is divided and segregated on the stupidest things one can ever imagine..! So many divisions...and then so many subdivisions per division...it is an endless list if one will even start mentioning the names of the divisions! And to enshroud our dissevered heart, we have taken the use of the so called - "Unity - in - Diversity" fundamental... which has been so appallingly bridled and dislodged by the evils of our traditional norms, religion and culture.

So, in conclusion, there is nothing like time machine else any changes done in the past would have been reflected on the present, which unfortunately, as we can all see, are invisible!

But then the moment this thought comes across my mind, I realize that there is one point that I am missing - an important point indeed! See, let's suppose that in future there is a time machine and people have actually gone back in time to correct the mistakes; the moment they would have corrected anything in the past, there would have been a bifurcation of the timelines! Consequently the new timeline would probably have been created which would have started running in parallel to the the timeline that we are a part of. So that means that in present another parallel time line might be existing in which even we exist the way we are existing over here, but only in a better state of world - a happier version - with no stupidities and pathetic demarcations. As a matter of fact, there might be many such parallel timelines that would have been formed every time any time machine from the future would have modified any mistake done in the past! Basically, there probably are zillions of timelines - the parallel universes - that are running together. I believe that when I am writing this post sitting over here on my bed thinking about the deplorable conditions prevalent, there exist many other beautiful worlds where I am existent simultaneously at the exact same time enjoying a world without hatred...without boundaries...without divisions ...and only with love and respect for humans; Yes I believe such worlds are existent! For there has to be a balance between the evils and the goods which in our universe is non existent - it has to be there in other Parallel Universes.

Friday, November 4, 2011

The Extrapolated Unreality



You believe you respect yourself,
and so you apparently care for it the most...
Every time you expect the reverence,
to make yourself feel better at any cost...
But doesn't the thought gets fuzzy...
When voluntarily you choose to digress from your own road??
Why do you crib for the emptiness later my friend...
When you yourself step out of this self fabricated concourse??..
Do you really respect yourself??..
It merely is the idea of respecting that you like to boast...



I have always believed that life is all about the choices that we make. So be it accepting the norms and following the trends of the society by conciliating our parents and our so called loved ones' desires or be it berating everything and striving intemperately for the way we think is best suitable for us. I have always believed in the latter half's ideology. And so, precisely I am a fundamentalist and I believe in my own set of principles that encapsulate my dreams, my wants, my desires and my sphere of freedom. I believe most of us are like that only for I consider myself no different. The point that I am trying to make over here is that we, yes all of us, believe in doing things to the best of our abilities without being subverted by any baggage or obligations...and yes we follow a path of our desires in search of our destination; the path that we make on our own terms and conditions...as per the way we desire our lives to be.

We make promises to ourselves when we successfully launch our endeavors. We dream to claim the soaring heights at the point of embarkation as we get set to launch our journey on our own path of rules and regulations. But then, what happens in the midway, when we lose focus and then we get digressed from the very same way that we were so confidently promising about?? What happens to that confident spree and our beliefs when we engage ourselves into the activities which never should have been engaged into in actuality??..More importantly and rather straightforwardly, why do we make promises to our own selves when probably we know that we won't be able to fetch them to their presumed destinations??...

I remember during my graduation days, I performed pathetically in my 1st semester, as most of us do!...And so at the starting of the 2nd semester I promised myself not to repeat the same, only if it would have been turned out to be true!. Anyway, the result was exactly the same as the first semester..!! There are many other instances of such promises and resolutions that I have made with intense confidence to myself and every time...or say most of the time... I have failed to deliver them. I am pretty sure even you guys would have done the same for I believe I am no different. The only good thing, as per my friends about me, is that atleast I realise that I went wrong and atleast I try to ameliorate things and make them work. But what good is there in the fact that most of the time I have failed to deliver the promised results??.. Probably we look at ourselves in extremely high perspective. We believe that everything is doable for us as we are smart enough to do them when we actually are not. And it gets late till the time we realise the harsh truth; worst part is that we again engage in the similar instances and the vicious circle goes on and on!

An English proverb says ... "Humans make mistakes, Fools repeat them." .. probably I am a fool as I keep repeating the same mistakes again and again..Every tenth day I wake up out of my shameful slumber only to realise that there were hundred things required to be done and I did not do...that I had promised myself to atleast respect the promises that I keep on making with my own selves...

Back me up my friends by accepting the same in your case for the sake of the veracity of my presumption that I am not different. Else I will be proved otherwise...that I am different; though it will make me feel better as I will be having an excuse that if I am not able to fulfill my promises then it is completely normal as I am 'DIFFERENT' than the rest of the world!

Anyway, blessed are those who don't realise they are mistaken and have the tendency to forget the promises they keep making. At least they live HAPPILY..! For rest of us, for people like me, our own body is a cruel place to live in dear friends...for we continuously are in the process of disrespecting ourselves; how long will it bear us..??..Just imagine...

Sunday, October 16, 2011

Ambitions; Incapacitated


I would have dived..to stroll on that dappling cloud..
To see the world through those obscures..I would have taken that extra stride...
To see the world beneath me.. would have appeased me like nothing else..
Only if I could take that extra leap..only if I would have had that obstinate mind..
And only If could have thought beyond merely the thought of thinking..
Probably that would have saved my dreams from their hapless plight..


The specious ideas of reaching to the sky..
The spurious thoughts of measuring the mountain heights...
All those dreamy dreams we dream and only dream about...
Would have been more than metaphors..had we been blessed to delude the mediocrity's sight...
Then..I believe it would have made more sense..to think freely without any binds..


Everything I would have envisaged..would have become real in reality..
All the wishes, hopes, and desires would have transcended to ingenuous subtlety..
But this abstract determination binds my indolent mind instead..
And so the concept of ambition rests in fuzzy obscurities!
Probably without aspirations and delusive desires..world would have been a better place to be..


So yes you can dream big..but dream rationally my friend..
For the world we live in is afraid of the way we imagine...
And so there are obligations restricted by infrangible strings...
Which we don't even know where they are...and what are they supposed to mean...
The funny thing is our inherent belief..in the idea to think beyond things we can never achieve!
Without realising how incapacitated we are...that we can do nothing but only think!

Image Source: http://www.pedalcraft.com/2011/09/27/public-stability-compared-to-individual-incapability-insurance-policies/

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